Which of the following sources of information should be used by a media buyer wishing to acquire statistical information for a specific metropolitan market?
A)Simmons Market Research Bureau (SMRB)
B)Mediamark Research Inc.
C)Survey of buying power index
D)BAR/LNA
E)Standard Rates and Data

Question

Quizplus · Accepted Answer

The Survey of Buying Power Index provides statistical information specific to metropolitan markets, making it useful for media buyers targeting those areas.

Which of the Following Sources of Information Should Be Used