Media buyers might choose to live with a relatively high degree of waste coverage because:
A)it best supports a flighting media schedule.
B)it may still be the most cost affordable buy on a per exposure basis.
C)it allows for more specific targeting.
D)repetition is the most effective method for pioneering advertising.
E)it supports a market aggregation strategy.

Question

Quizplus · Accepted Answer

Choosing a media with a higher degree of waste coverage may still be the most cost affordable option on a per exposure basis, even though it may not reach the specific target audience as effectively. This can be a strategic decision made by media buyers to balance cost and reach.

Media Buyers Might Choose to Live with a Relatively High