The use of hot sauce is most common from Louisiana,west to New Mexico and north to the Arkansas-Oklahoma border.A producer of hot sauce would use this information to schedule by using:
A)flighting.
B)continuity.
C)geographical weighting.
D)intermittent frequency.
E)pulsing.

Question

Quizplus · Accepted Answer

Geographical weighting would be the best choice for a producer of hot sauce since the target market is concentrated in a specific geographic area. This strategy would involve increasing advertising and promotion efforts in the regions where hot sauce is most commonly used.

The Use of Hot Sauce Is Most Common from Louisiana,west