Which of the following would most likely result in waste coverage?
A)An ad for custom-build concession food trailers appearing in Amusement Business,a trade journal.
B)A business-to-business ad appearing in a general fashion magazine.
C)A Mountain Dew commercial appearing on MTV.
D)A Reebok commercial during the NCAA basketball playoffs.
E)An ad for a solvent to clean rifles in Guns magazine.

Question

Quizplus · Accepted Answer

Waste coverage occurs when an ad is placed in a medium or publication that does not reach the target audience. Placing a business-to-business ad in a general fashion magazine is likely to result in waste coverage, as the audience of the magazine is not relevant to the product being advertised.

Which of the Following Would Most Likely Result in Waste