After calculating both the brand development index (BDI)and the category development index (CDI),a media planner obtains the following results: Low BDI and Low CDI.What do these results imply?
A)High market share and good market potential
B)Low market share and good market potential
C)High market share and monitor for sales decline
D)Low market share and poor market potential
E)High market share and not a good market to advertise

Question

Quizplus · Accepted Answer

Low BDI and Low CDI indicate that the brand has low market share in a category with poor market potential. This means that advertising may not be effective as the market is not receptive to the brand or the product category.

After Calculating Both the Brand Development Index (BDI)and the Category