The category development index is similar to the Brand Development Index (BDI)except that it:
A)uses information about the product category.
B)is more specific.
C)is concerned with companies and not with products.
D)is tied to an economic index.
E)is less reliable.

Question

Quizplus · Accepted Answer

The category development index (CDI) is based on information about the product category, whereas the Brand Development Index (BDI) is based on information about a specific brand. CDI helps in identifying the potential for development of a product category in a given geographic area.

The Category Development Index Is Similar to the Brand Development