____,also known as overexposure,occurs when the media coverage exceeds the target audience.
A)Recency effect
B)Reach disorder
C)Frequency imbalance
D)Waste coverage
E)Geographical weighting

Question

Quizplus · Accepted Answer

Waste coverage, also known as media saturation or overexposure, happens when media coverage becomes excessive and repetitive, leading to audience fatigue or disinterest. This can occur in various forms of media, including advertising, news, and social media. Waste coverage can be detrimental to brands as it can lead to negative associations and, ultimately, decreased consumer engagement.

____,Also Known as Overexposure,occurs When the Media Coverage Exceeds the Target