After calculating both the brand development index (BDI)and the category development index (CDI),a media planner obtains the following results: High BDI and Low CDI.What do these results imply?
A)High market share and good market potential
B)Low market share and good market potential
C)High market share and monitor for sales decline
D)Low market share and poor market potential
E)High market share and not a good market to advertise

Question

Quizplus · Accepted Answer

A high BDI indicates a strong brand performance in the market, while a low CDI suggests that the overall category is not performing well. This implies that the brand has a high market share, but the market should be monitored for potential sales decline due to the category's poor performance.

After Calculating Both the Brand Development Index (BDI)and the Category