After the situation analysis and the development of both the marketing and creative strategy plans,it is time to develop the media plan.The first step in developing a media plan is to:
A)create a media plan committee.
B)set the media objectives.
C)determine the reach,frequency,and coverage of all available media.
D)select broad media classes.
E)develop advertising campaigns.

Question

Quizplus · Accepted Answer

The first step in developing a media plan is to set the media objectives, which will guide the selection and use of various media options to reach the target audience. Only after setting the media objectives can the media planner determine the most effective ways to reach the target audience, such as selecting broad media classes and determining the reach, frequency, and coverage of all available media. Therefore, option B is the best choice for the first step in developing a media plan.

After the Situation Analysis and the Development of Both the Marketing