The primary objective of _____ is to develop a framework that will deliver the message to the target audience in the most efficient cost-effective manner possible.
A)media planning
B)market segmentation
C)target marketing
D)organizational planning
E)a communication hierarchy

Question

Quizplus · Accepted Answer

Media planning involves determining the most effective and efficient ways to reach the target audience with the message. It involves selecting the appropriate media channels to use, determining the frequency and timing of communication, and measuring the effectiveness of the media plan. Therefore, the primary objective of media planning is to develop a framework that will deliver the message to the target audience in the most efficient and cost-effective manner possible. Market segmentation and target marketing are related concepts that involve identifying and targeting specific groups of consumers. Organizational planning involves developing strategies and plans for achieving organizational goals. A communication hierarchy is a structure that defines the roles and responsibilities of different individuals or groups involved in the communication process. While these concepts may be important in developing an effective communication strategy, they are not the primary objective of developing a media plan.

The Primary Objective of _____ Is to Develop a Framework