_____ is the number of times a receiver is exposed to a message in a given time period.
A) Potency
B) Reach
C) Coverage
D) Frequency
E) Mediatronics
Correct Answer:
Verified
Q1: The _ is the general category of
Q2: The media plan is a guide for:
A)development
Q3: The market potential in a given metropolitan
Q5: USA Today,Sports Illustrated,and Tonight Show with Jay
Q6: _ are plans of action designed to
Q7: The _ determines the best way to
Q8: An index number of 100 means that
Q9: The _ is a specific carrier within
Q10: _ is the series of decisions involved
Q11: _ is an external factor that may
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