One advertising analyst proposed that engagement equals
A)objectives + strategy + buying power
B)exposure + intent + involvement
C)medium + frequency - reach
D)gross ratings points - relative cost per point + daily inch rate
E)pulse + flight + pursuit

Question

Quizplus · Accepted Answer

Engagement is a measure of how involved and interested the audience is with a particular advertisement or brand. Exposure refers to how many people are seeing the advertisement, intent refers to the level of interest or desire to take action generated by the advertisement, and involvement refers to how much attention and interaction the audience is giving to the advertisement. Therefore, engagement can be expressed as exposure + intent + involvement.

One Advertising Analyst Proposed That Engagement Equals