in a particular market area,a company should use:
A) brand development index
B) category development index
C) survey of buying power index
D) Simmons Market Research Bureau (SMRB)
E) Mediamark Research Inc.
Correct Answer:
Verified
Q3: The market potential in a given metropolitan
Q23: General Foods wishes to determine the percentage
Q27: _ is an internal factor that may
Q28: Which of the following indices reflects a
Q29: report?
A)sales growth
B)lifestyle information
C)demographic information
D)a breakdown by light,medium
Q31: _ is an external factor that may
Q33: report provides clients with:
A)information on the number
Q34: ,a media planner obtains the following results:
Q35: Which of the following situations offers the
Q37: ,a media planner obtains the following results:
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