Which of the following situations offers the advertiser the least attractive marketing opportunity?
A)high BDI;high CDI
B)high BDI;low CDI
C)low BDI;high CDI
D)low BDI;low CDI

Question

Quizplus · Accepted Answer

Low BDI and Low CDI indicate a market with low potential for both category and brand. Hence, it offers the least attractive marketing opportunity for the advertiser.

Which of the Following Situations Offers the Advertiser the Least