Which of the following is a method used for organizing a media buying department?
A)degree of product tangibility
B)product life cycle
C)specialization by media class
D)degree of product innovation
E)all of the above

Question

Quizplus · Accepted Answer

Specialization by media class is a common method used for organizing a media buying department. This involves assigning specialized teams to handle specific media classes such as television, radio, print, and digital. This allows for expertise and efficiency in negotiating and purchasing media within each class. The other options, degree of product tangibility, product life cycle, and degree of product innovation, do not relate to organizing a media buying department.

Which of the Following Is a Method Used for Organizing