advertise throughout the year but typically advertise more heavily June and in September.This pattern represents which scheduling method?
A)flighting
B)geographical weighting
C)continuity
D)oscillating
E)pulsing

Question

Quizplus · Accepted Answer

The described pattern of advertising more heavily during certain months while still maintaining some level of advertising throughout the year represents the pulsing scheduling method. Pulsing involves alternating periods of heavier advertising with periods of lighter or no advertising.

Advertise Throughout the Year but Typically Advertise More Heavily June