Which media scheduling strategy would be most likely to be used by a marketer of dishwashing detergent?
A)ratings
B)share
C)flighting
D)pulsing
E)continuous

Question

Quizplus · Accepted Answer

The continuous media scheduling strategy would be most likely used by a marketer of dishwashing detergent. This is because the target audience for dishwashing detergent is likely to be relatively consistent over time with no notable seasonality or fluctuations in demand. A continuous strategy involves spreading advertising evenly across a given period, ensuring that it reaches the target audience consistently and regularly.

Which Media Scheduling Strategy Would Be Most Likely to Be