Which of the following statements describes a disadvantage associated with the flighting method of schedule advertising?
A)Consumers have a lack of awareness,interest,and retention of promotional messages during nonscheduled times.
B)Flighting allows the marketers to cover the entire buying cycle.
C)Because the advertising is continuous,people will not forget the advertising message.
D)Flighting eliminates concerns about wearout.
E)There are no disadvantages associated with flighting.

Question

Quizplus · Accepted Answer

The disadvantage of the flighting method is that consumers may have a lack of awareness, interest, and retention of promotional messages during nonscheduled times. This means that there may be gaps in the advertising message delivery, which can lower its effectiveness.

Which of the Following Statements Describes a Disadvantage Associated with the Flighting