Given an advertising objective of achieving maximum awareness in an undifferentiated target market,the strategy should be to maximize:
A)reach
B)frequency
C)GRPs
D)CPM
E)CPRP

Question

Quizplus · Accepted Answer

The objective of achieving maximum awareness in an undifferentiated target market suggests the need to reach as many people within that market as possible. Reach refers to the number of unique individuals in a target audience who are exposed to an advertisement at least once during a given period of time. Therefore, maximizing reach would be the best strategy to achieve this objective. Frequency, GRPs, CPM, and CPRP may also be important considerations, but they are not as central to achieving maximum awareness as reach.

Given an Advertising Objective of Achieving Maximum Awareness in an Undifferentiated