Which of the following statements describes an advantage inherent in the flighting method of schedule advertising?
A)With flighting,there is no danger of wearout.
B)Flighting creates cost efficiency by using advertising only during purchasing periods.
C)Unless advertising is continuous,people will forget the message altogether.
D)Forgetting is virtually eliminated by alternating periods of high and low advertising weight.
E)None of the above describes an advantage inherent in flighting.

Question

Quizplus · Accepted Answer

Flighting method of scheduling advertising involves using advertising only during certain periods, typically during purchasing periods. This creates cost efficiency as the advertising budget is not being spent continuously throughout the year. Therefore, option B describes an advantage inherent in the flighting method of scheduling advertising.

Which of the Following Statements Describes an Advantage Inherent in the Flighting