Which of the following would be most likely to result in waste coverage?
A)an ad for custom-build concession food trailers appearing in Amusement Business,a trade journal
B)a business-to-business ad appearing in Time magazine
C)a Mountain Dew commercial appearing on MTV
D)a Reebok commercial during the NCAA basketball playoffs
E)an ad for a solvent to clean rifles in Guns magazine

Question

Quizplus · Accepted Answer

Waste coverage occurs when an advertisement reaches people who are not part of the target audience. A business-to-business ad appearing in a general interest magazine like Time magazine has a high likelihood of reaching people who are not part of the target audience, resulting in waste coverage.

Which of the Following Would Be Most Likely to Result