Professional golfer Arnold Palmer appeared in ads advocating the engine protection cars get from Pennzoil motor oil. This is an example of a(an):
A)comparison
B)endorsement
C)demonstration
D)straight sell
E)slice-of-life

Question

Professional golfer Arnold Palmer appeared in ads advocating the engine protection cars get from Pennzoil motor oil. This is an example of a(an): 
A)comparison
B)endorsement
C)demonstration
D)straight sell
E)slice-of-life

Quizplus · Accepted Answer

Arnold Palmer's appearance in the ad is an endorsement, as he is a well-known figure in the golfing world and is lending his credibility and reputation to promote the product.

Professional Golfer Arnold Palmer Appeared in Ads Advocating the Engine