Mr.Peanut from the Planters Nut Company's ads is an example of advertising that uses which of the following advertising execution techniques?
A)informational/rational
B)demonstration
C)fantasy
D)personality symbol
E)a behavioral appeal

Question

Quizplus · Accepted Answer

Mr. Peanut is a personality symbol, which is an advertising execution technique that uses a fictional character or animal to represent the brand or product.

MrPeanut from the Planters Nut Company's Ads Is an Example