An ad for Novell solutions targeted to businesspeople was headlined,"ERP: Sound made by CIO when people see data they shouldn't." The executive in the ad has a distressed,almost fearful look on his face.Which execution technique used to create this ad?
A)a problem-solution execution
B)slice-of-death advertising
C)slice-of-life advertising
D)a response-stimuli execution
E)informational advertising

Question

Quizplus · Accepted Answer

The distressing and fearful look of the executive in the ad suggests that something serious might have happened due to sensitive data being exposed, which is a typical slice-of-death execution technique. This technique intends to create a sense of urgency and fear in the target audience to persuade them to take action to avoid the negative consequences depicted in the ad, in this case, using Novell solutions to prevent breaches of confidential information.

An Ad for Novell Solutions Targeted to Businesspeople Was Headlined,"ERP