A marketer of a low-involvement product that is advertised heavily on television might want to focus a great deal of attention on _____ when creating its advertising.
A)body copy
B)needledrop
C)catchy jingles
D)subheads
E)voice-overs

Question

Quizplus · Accepted Answer

Catchy jingles are effective for low-involvement products advertised heavily on television as they help to capture the viewers' attention and create a positive association with the product. With limited time to make an impression, a memorable jingle can be an effective way to stand out from competitors and increase brand recall.

A Marketer of a Low-Involvement Product That Is Advertised Heavily