Researchers Daniel Miller and Don Slater monitored Web sites,lurked in chat rooms,and hung out in cyber cafés and observed how Internet users act.The users they observed consider the Internet to be a tool to augment traditional forms of communication.Miller and Slater conducted _____ research.
A)e-marketing
B)ethnocentric
C)demographic
D)communal
E)e-commerce

Question

Quizplus · Accepted Answer

Miller and Slater conducted ethnocentric research as they observed and analyzed the behaviors and cultural practices of Internet users in their natural settings, similar to ethnographic studies.

Researchers Daniel Miller and Don Slater Monitored Web Sites,lurked in Chat