Young & Rubicon developed,BrandAsset Valuator,a proprietary tool for building and managing a brand.Their tool measures four factors including ________________ to identify issues and evaluate brand performance.
A)focus group quantification,brand power,associative cognizance and creativity
B)problem detection,account planning,ethnographic diversity and campaign theme
C)brand differentiation,relevance,esteem and knowledge
D)brand preparation,brand valuation,brand drama and brand diversification
E)projective brand respect,animatic projection,brand proposition and brand creativity

Question

Quizplus · Accepted Answer

The BrandAsset Valuator measures four factors: brand differentiation, relevance, esteem, and knowledge, to identify issues and evaluate brand performance. Option A, B, D, and E are not correct as they do not include these four factors of the BrandAsset Valuator.

Young & Rubicon Developed,BrandAsset Valuator,a Proprietary Tool for Building and Managing