The Rogers Agency wants to test a creative idea it has for a new commercial before moving ahead with the production of the spot.To make the test more realistic it wants to test both the visual layout of the commercial as well as the audio portion of the message.The commercial should be tested in which of the following forms?
A)storyboard
B)animatic
C)reaction profile
D)print copy
E)rough layout

Question

Quizplus · Accepted Answer

An animatic is a rough version of the commercial that includes both visual and audio elements, making it the best choice for testing the creative idea in a more realistic way before moving on to the production of the final spot. Storyboards, rough layouts, and print copies are visual-only options, while a reaction profile is a research method that measures consumer reactions, but it does not show how the commercial will look and sound.

The Rogers Agency Wants to Test a Creative Idea It