Jonathan is the creative director for the Peet,Williams & Greene advertising agency.He spends an hour every morning reading publications such as Advertising Age,The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising.This activity can be characterized as:
A)general preplanning input
B)product specific preplanning input
C)verification research
D)brainstorming
E)problem detection research

Question

Quizplus · Accepted Answer

Jonathan's activity of reading publications every morning to gain a better understanding of the marketing and advertising world is an example of general preplanning input. This input helps in overall planning and strategizing, rather than being specific to a particular product or problem.

Jonathan Is the Creative Director for the Peet,Williams & Greene