The ideas of Malcom Gladwell in Blink: The Power of Thinking Without Thinking,suggest that many unique insights that drive innovation and great advertising campaigns are NOT gained through:
A)focus groups
B)surveys
C)sampling
D)traditional market research techniques
E)all of the above

Question

Quizplus · Accepted Answer

According to Gladwell, many insights that drive innovation and great advertising campaigns are not gained through traditional market research techniques such as focus groups, surveys, sampling, and other methods mentioned in option E. Therefore, all of the choices listed in option E are the best answer.

The Ideas of Malcom Gladwell in Blink: the Power of Thinking