Leslie is working for a local agency as an intern.Her company has been hired to develop an advertising campaign for chain of coffee shops.She has been given the task of coming up with the big idea.You can tell her big ideas:
A)are very easy to come by
B)really only matter in advertising for consumer products not for retail establishments
C)are typically not the basis for effective advertising campaigns
D)are only effective in business-to-business advertising
E)are easier to develop when the service being advertised is heterogeneous

Question

Quizplus · Accepted Answer

Big ideas are easier to develop when the service being advertised is heterogeneous because there is more room for creativity and differentiation in the advertising approach.

Leslie Is Working for a Local Agency as an Intern