"Diamonds are forever," "Tastes Great,Less Filling," and "Just do it" are all examples of:
A) unique selling propositions
B) long-running advertising campaign themes
C) inherent drama appeals
D) copy platforms
E) creative blueprints
Correct Answer:
Verified
Q61: The print ads and the television ads
Q64: The copy platform:
A)is typically developed by agency
Q69: According to well-known advertising executive John O'Toole,a
Q70: Visa credit cards ran ads for a
Q70: Leslie is working for a local agency
Q71: Unlike other alkaline batteries and traditional rechargeable
Q77: The creative strategy is affected by:
A)the identification
Q78: A(n) _ is a series of advertising
Q79: Which of the following is NOT one
Q80: A typical copy platform does NOT contain:
A)the
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