A typical copy platform does NOT contain:
A)the basic problem to be addressed by the advertising
B)advertising and communication objectives
C)the major selling idea
D)a creative strategy statement
E)media goals and objectives

Question

Quizplus · Accepted Answer

A typical copy platform does not include media goals and objectives. It focuses on the messaging and strategy components of an advertising campaign. Media goals and objectives are typically included in a media plan, which is a separate document from the copy platform.

A Typical Copy Platform Does NOT Contain