An approach to finding a major selling idea that uses consumer benefits as a foundation with an emphasis on presenting these benefits in a dramatic way is the _____ approach.
A)unique selling proposition
B)positioning
C)inherent drama
D)brand image
E)benefit

Question

Quizplus · Accepted Answer

The approach described in the question emphasizes presenting consumer benefits in a dramatic way, which is known as the inherent drama approach. The unique selling proposition emphasizes a single unique attribute of a product or service, while positioning involves creating a certain perception of the brand in the minds of consumers. Brand image is the overall impression or personality of a brand, while benefit refers to the advantages or benefits that a product or service provides to consumers.

An Approach to Finding a Major Selling Idea That Uses