When an advertiser uses an ad that emphasizes psychological associations and attempts to wrap the consumer's perceptions into a tight concept or symbol,what type of advertising approach is being used?
A)Unique selling proposition
B)Image advertising
C)Inherent drama
D)Attribute-based positioning
E)Refutational appeal

Question

Quizplus · Accepted Answer

The advertiser is using the image advertising approach, which appeals to the consumer's emotions, values, and attitudes by creating a desired image or perception of the product or brand. This approach aims to associate the product/brand with a particular lifestyle, personality, or set of values rather than focusing on its features or benefits. It creates a psychological or emotional connection with the consumer and tries to influence their buying decisions through a powerful and appealing image.

When an Advertiser Uses an Ad That Emphasizes Psychological Associations