All Nippon Airways (ANA)is the largest airline in the Far East.Its ads focus on the Japanese hospitality that is offered on its planes-everything from elegant tableware to the finest Far Eastern cuisine.If comfort and fine food is important to you when you travel,then you should think of ANA next time you are booking a flight to Asia.This development of a strong,memorable identity for ANA is an example of:
A)a universal selling proposition.
B)image advertising.
C)an animatic.
D)attribute-based positioning.
E)refutational appeal.

Question

Quizplus · Accepted Answer

The development of a strong, memorable identity for ANA that focuses on the Japanese hospitality offered on its planes is an example of image advertising. Image advertising aims to create a positive perception or impression of a brand in the minds of consumers by associating it with desirable qualities or lifestyle aspirations. In this case, ANA is promoting its brand as synonymous with comfort, fine food, and a high level of service, which is likely to appeal to travelers seeking a premium experience when flying to Asia.

All Nippon Airways (ANA)is the Largest Airline in the Far