An ad for a medication that helps people undergoing chemotherapy feel more energetic showed a grandfather sorrowfully wishing he could participate in his grandson's birthday celebration.The next scene occurs at the birthday party and shows how much better the grandfather feels after taking the medication.This ad is an example of the _____ approach.
A)unique selling proposition
B)positioning
C)inherent drama
D)brand image
E)benefit

Question

Quizplus · Accepted Answer

The ad uses inherent drama by showing the contrast between the grandfather feeling sorrowful and unable to participate in the birthday celebration, to feeling better and actively engaging with his family after taking the medication. This approach is emotionally powerful and captures the attention of the audience.

An Ad for a Medication That Helps People Undergoing Chemotherapy