General Mills has multiple brands of cereal that compete among themselves and with Post,Quaker,and Kellogg's brand cereals.General Mills would most likely use the _____ approach as a basis for its creative strategies.
A)unique selling proposition
B)brand image
C)inherent drama
D)positioning
E)dramatization

Question

Quizplus · Accepted Answer

The positioning approach would be the most appropriate for General Mills in this case, as it needs to differentiate its multiple brands of cereal from its competitors and ensure that each brand has a distinct position in the market. This approach emphasizes creating a unique position for the brand in the minds of consumers, based on factors such as product attributes, benefits, and target audience. It is particularly effective in highly competitive markets with many similar products.

General Mills Has Multiple Brands of Cereal That Compete Among