_____ is the approach to finding a major selling idea can be done on the basis of product attributes,price/quality,usage or application,product users,or product class.
A)Brand image
B)Inherent drama
C)Unique selling proposition
D)Positioning
E)Emotional appeals

Question

Quizplus · Accepted Answer

Positioning involves finding a major selling idea based on product attributes, price/quality, usage or application, product users, or product class.

_____ Is the Approach to Finding a Major Selling Idea