A(n)_____ is a series of advertising messages in a variety of media that center on a single theme or idea.
A)advertising campaign
B)copy platform
C)unique proposition
D)creative blueprint
E)creative work plan

Question

Quizplus · Accepted Answer

An advertising campaign refers to a series of messages or ads that are part of a coordinated effort to promote a product, service, or idea in a consistent and integrated manner. The campaign usually centers on a specific theme or message and is delivered across various media channels to reach the target audience. A copy platform, unique proposition, creative blueprint, and creative work plan are all important components of the campaign development process, but they do not refer specifically to the series of ads or messages that make up an advertising campaign.

A(n)_____ Is a Series of Advertising Messages in a Variety