Leslie is working for a local agency as an intern.Her company has been hired to develop an advertising campaign for chain of coffee shops.She has been given the task of coming up with the big idea.You can tell her big ideas:
A)are very easy to come by.
B)really only matter in advertising for consumer products and not for retail establishments.
C)are typically not the basis for effective advertising campaigns.
D)are only effective in business-to-business advertising.
E)could become the basis of very creative and successful advertising campaigns.

Question

Quizplus · Accepted Answer

Big ideas have the potential to become the basis of very creative and successful advertising campaigns. This can apply to both consumer products and retail establishments. While it may not be easy to come up with a great idea, it is an important starting point for any successful marketing campaign.

Leslie Is Working for a Local Agency as an Intern