The Rogers Agency wants to test a creative idea it has for a new commercial before moving ahead with the production of the spot.To make the test more realistic it wants to test both the visual layout of the commercial as well as the audio portion of the message.The commercial should be tested in which of the following forms?
A)Storyboard
B)Animatic
C)Reaction profile
D)Print copy
E)Rough layout

Question

Quizplus · Accepted Answer

An animatic includes both a visual and audio portion, making it the best option for testing both elements of the commercial before production. A storyboard and rough layout are visual only, a reaction profile is a measure of consumer response rather than an actual test of the creative idea, and print copy is text only.

The Rogers Agency Wants to Test a Creative Idea It