Which of the following is often the basis of a marketer's creative strategy when the company has multiple brands competing in the same market?
A)Unique selling proposition
B)Brand image
C)Inherent drama
D)Transformational advertising
E)Positioning

Question

Quizplus · Accepted Answer

When a company has multiple brands competing in the same market, the basis of the marketer's creative strategy is often positioning. This involves creating a distinct image and identity for each brand in order to differentiate them from one another and appeal to their target audience. A unique selling proposition, brand image, inherent drama, and transformational advertising may also be part of the overall strategy, but positioning is typically the primary focus in this situation.

Which of the Following Is Often the Basis of a Marketer's