as the basis for a creative strategy,an advertiser the least important consideration for the advertiser would be:
A)Does the USP provide a sustainable competitive advantage?
B)Can the USP be easily copied or imitated by competitors?
C)Can the USP claim be substantiated?
D)Is the claim used as a USP important to consumers?
E)Does the UPS create a brand personality?

Question

Quizplus · Accepted Answer

The least important consideration for the advertiser would be whether the USP creates a brand personality. While creating a brand personality is important in advertising, it is not the most crucial factor in determining the effectiveness of a USP. The other options listed are all essential considerations for developing a successful advertising strategy.

As the Basis for a Creative Strategy,an Advertiser the Least