A(n) _____ is a series of advertising messages in a variety of media that center on a single theme or idea.
A)advertising campaign
B)copy platform
C)unique proposition
D)creative blueprint
E)creative work plan

Question

Quizplus · Accepted Answer

An advertising campaign is a well-planned set of advertising messages that are designed to reach a particular target audience and persuade them to take a specific action. A campaign typically centers around a single theme, idea, or message and could include various media such as TV, radio, print, online, and social media. A successful advertising campaign should be consistent in its message and delivered over a period of time to create a lasting impression.

A(n) _____ Is a Series of Advertising Messages in a Variety