The creative strategy is affected by:
A)the identification of the target audience
B)the basis problems,issues,or opportunities that advertising needs to address
C)the major selling ideas that the advertising needs to communicate
D)any information supporting the major selling ideas that needs to be included in the ads
E)all of the above

Question

Quizplus · Accepted Answer

All of the options listed influence the creative strategy. Identifying the target audience allows for tailoring messaging and creative elements to resonate with that specific group. Understanding the basis problems, issues or opportunities that advertising needs to address informs the creative approach to solve those challenges. The major selling ideas that advertising needs to communicate can act as a foundation for the overall creative direction. Finally, any supporting information that needs to be included can impact the messaging and creative execution chosen.

The Creative Strategy Is Affected By