A unique selling proposition (USP):
A) should offer a specific benefit to the consumer
B) must be a feature, benefit, or advantage that the competition either cannot or does not offer
C) must be strong or important enough to pull consumers to the brand
D) should be an important part of a repetitive advertising strategy
E) is accurately described by all of the above

Question

Quizplus · Accepted Answer

A unique selling proposition (USP) should offer a specific benefit to the consumer, must be a feature, benefit, or advantage that the competition either cannot or does not offer, must be strong or important enough to pull consumers to the brand, and should be an important part of a repetitive advertising strategy. All of the options mentioned are important in defining a USP.

A Unique Selling Proposition (USP)