An advertising campaign may last for only a short time period:
A)because of changing consumer trends
B)due to an ineffective campaign theme
C)because competitors develop similar products and remove the product's competitive advantage
D)because market conditions change,and a new campaign is needed
E)due to of any of the above reasons

Question

Quizplus · Accepted Answer

An advertising campaign may last for a short time period due to changing consumer trends, an ineffective campaign theme, competitors developing similar products and removing the product's competitive advantage, or market conditions changing and requiring a new campaign. Therefore, any of the above reasons may contribute to a short duration for an advertising campaign.

An Advertising Campaign May Last for Only a Short Time