Hubba Bubba bubble gum is the only chewing gum that lets you blow great big bubbles that won't stick to your face.This statement represents the gum's:
A) unique selling proposition
B) brand image
C) inherent drama
D) competitive weakness
E) brand equity
Correct Answer:
Verified
Q58: At what stage of the creative process
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Q61: A(n) _ is a work plan or
Q62: The copy platform:
A)specifies the basic elements of
Q64: An advertising campaign may last for only
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Q66: All of the following could be considered
Q67: Advertising campaign themes:
A)are always tactical in nature
Q68: A unique selling proposition (USP):
A) should offer
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