The copy platform:
A)specifies the basic elements of the creative strategy
B)is also called a creative platform
C)is usually prepared by the account representative or manager assigned to the account
D)is also called a creative blueprint
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

The copy platform is a comprehensive document that outlines the creative strategy for an advertising campaign, and it is often referred to as a creative platform or blueprint. It is typically prepared by the account representative or manager.

The Copy Platform